When Parul Gulati, a well-known actor, started struggling with hair thinning, she didn’t expect it to change the course of her life. Like many women, she searched for solutions that were both natural-looking and easy to use but found the options frustratingly limited. Wigs felt artificial, salon treatments were expensive and temporary, and there was a surprising lack of products that truly worked for Indian hair textures. That’s when she realized: this wasn’t just her problem, this was a gap in the market.
In 2017, she launched Nish Hair, a brand built on one powerful idea: no woman should have to compromise on how she feels about herself because of her hair. What started with a few clip-in extensions has now become a trusted name for women looking for hair toppers, volumizers, and extensions that actually blend, feel real, and stay put.
But Nish Hair is not just about the product, it’s about people. Parul made it personal from day one. She spoke openly about her own struggles, shared stories from other women, and created a space where customers felt seen, heard, and supported. For many, Nish Hair isn’t just a beauty brand it’s a community.
The brand’s strategy is refreshingly simple yet effective: focus on quality, stay authentic, and put the customer first. Every product is made from 100% human hair, designed to be breathable, lightweight, and easy enough for anyone to use at home. Nish Hair’s “made-to-order” approach ensures that nothing goes to waste, which also makes the brand more sustainable.
What also sets Nish Hair apart is its strong presence online. Parul has used social media not just to market, but to educate. From tutorial videos to real-life transformations, the brand thrives on honest storytelling. It’s why customers often say they feel like they’re buying from a friend, not just a company.At its heart, Nish Hair is about more than just extensions. It’s about giving women their confidence back whether they’re dealing with medical hair loss, thinning hair, or just want to try bangs without commitment. Parul found a gap in the market, but more importantly, she found a way to fill it with empathy, style, and purpose.
