When you think of arranged marriages in India, what comes to mind? Often, it’s a time-honored tradition wrapped in family expectations, endless meetings, and sometimes, uncertainty. But thanks to Anupam Mittal, this deeply cultural practice got a fresh new lease on life through the magic of the internet.
Anupam Mittal is not just an entrepreneur; he’s a storyteller, a believer in people, and a digital pioneer who dared to dream that love and marriage could be simplified, made accessible, and even enjoyable in the modern world.
From Humble Beginnings to Digital Trailblazer
Anupam’s journey began like many others with a keen curiosity and a desire to solve real problems. After finishing his economics degree and working in advertising, he understood one thing deeply: behind every product or service, there’s a human story waiting to be told.
He saw the traditional matchmaking process in India complex, time-consuming, and sometimes opaque and asked himself, “Can we make this better? Easier? More transparent?” That question led to the birth of Sagai.com in 1996, later renamed Shaadi.com.
It wasn’t just about creating a website; it was about building trust, nurturing relationships, and helping millions find partners in a way that respected their culture but embraced technology. Today, Shaadi.com has helped over 6 million couples tie the knot and continues to be the trusted name in digital matchmaking, touching lives not just in India, but across the world.
Beyond Shaadi: An Angel with a Vision
But Anupam didn’t stop there. With a heart for entrepreneurship and a sharp eye for potential, he became one of India’s most active angel investors. He’s been a guiding force behind game-changing startups like Ola, Big Basket, and Druva. His investments aren’t just about funding; they’re about mentoring founders, sharing wisdom, and helping dreams become reality.
On Shark Tank India, Anupam’s warmth and no-nonsense advice have inspired countless entrepreneurs. His approach is simple: he listens, believes, and challenges innovators to think bigger, yet stay grounded.
What’s Next? Innovation Rooted in Empathy
Looking ahead, Anupam is gearing up to make Shaadi.com smarter and more personal. By weaving in artificial intelligence, he wants to create matches that feel more intuitive and authentic, helping users find not just a profile, but a potential soulmate.
He’s also expanding globally, reaching out to communities in Southeast Asia and the Middle East who share similar marriage traditions. And through People Group, his digital umbrella, new ventures are in the works platforms that resonate with the evolving mindset of today’s youth.
At the core of everything, though, Anupam remains deeply committed to privacy, security, and the human side of matchmaking. He often says, “We’re not just running a business, we’re helping people start families. That responsibility keeps us humble and motivated.”
The Man Behind the Brand
What’s remarkable about Anupam Mittal is how he blends technology with empathy. He doesn’t just see users as data points but as people with hopes, fears, and dreams. His story reminds us that even in the fast-paced digital age, genuine human connections matter most.
In a world rushing towards automation, Anupam’s journey teaches us the power of combining innovation with heart. Whether it’s helping a young couple find their perfect match or supporting the next big startup, his impact goes beyond business; it touches lives.
