Unmasking Success – The Power Play Between Nykaa and Purplle
Unmasking the rise of Nykaa and Purplle, this article explores how two 2012-founded beauty startups transformed India’s beauty and personal care market. While Nykaa dominates the luxury segment with its omnichannel and influencer-led strategy, Purplle focuses on affordability, regional outreach, and data-driven personalization. Dive into this power play between two digital beauty giants reshaping how India shops for skincare, makeup, and personal care products.
