King of Burgers – How McDonald’s and Burger King Compete for the Crown
McDonald’s and Burger King have reigned as giants of the fast-food world, each carving out a unique path to global success. While McDonald’s wins with consistency and efficiency, Burger King thrives on customization and bold marketing. This article explores how the two rivals compete for the crown by innovating their menus, embracing technology, and adapting to evolving consumer preferences.
