How Maggi Staged a Remarkable Comeback After a Government Ban
In 2015, Maggi faced a nationwide ban in India due to allegations of excessive lead and misleading labeling, causing its market share to crash overnight. What followed, however, was one of the most remarkable brand comebacks in marketing history. Backed by scientific testing, transparent communication, and emotionally resonant campaigns like #WeMissYouToo, Maggi rebuilt consumer trust step by step. This is a story of how facts, feelings, and strategic pacing helped resurrect an iconic brand once thought to be lost.
