How Tanishq Turned a Failing Business into India’s Most Trusted Jewellery Brand
In 1994, the Tata Group launched Tanishq with a bold vision: to transform India’s traditional jewellery market. At a time when trust lay with local family jewellers and purity of gold was rarely questioned, the idea of a branded jewellery store felt ahead of its time. By the late 1990s, the brand was reeling from […]
